Same supply chain. Different attitude.
Premium sweatshop apparel.
Sewn in the exact same factories as your favorite global sportswear brands. We just skipped the celebrity endorsements and passed the guilt directly to you.
The merchandise
Start with the least defensible.
Four from the current run. Same global supply chain, fewer glossy promises, considerably more arrogant text.
We use the exact same overseas factories as the billion-dollar brands. The only difference? We don't pay PR agencies to pretend we are saving the rainforest.
Collections
Three ways to make it worse.
Pick a department. The hypocrisy is included at no additional charge.
The honest bit
Modern fashion is a joke.
We decided to stop pretending. We skipped the hollow corporate promises to focus on what really matters: printing arrogant text on premium cotton.
Same supply chain
We use the same tired factories and logistics networks as brands with much larger conscience budgets.
Entirely different attitude
No celebrity endorsement. No rainforest campaign. Just the product and the uncomfortable bit said out loud.
Buyer’s remorse accepted
Returns are still returns. We will refund your money and silently question your decision-making skills.